The National Payments Corporation of India (NPCI) has recently launched a dedicated campaign during the Indian Premier League (IPL) to promote its credit card offerings through a partnership with the Board of Control for Cricket in India (BCCI). As the umbrella company for all retail payment systems in India, NPCI aims to create customer awareness about its RuPay credit cards that allow users to make payments through the Unified Payments Interface (UPI) platform. The campaign, called 'RuPay Credit Card on UPI', was conceptualized by DDB Mudra Group and includes four ad films, two of which have already been launched during the ongoing Tata IPL. The first ad film features cricketer Dinesh Karthik, highlighting the benefits of linking RuPay credit cards with UPI.
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